Digital experiences and campaigns thoughtfully designed to drive healthy behavior change amongst high risk populations.
Roles
Product Design User Research Brand Identity Motion Design
Client
Rescue
Duration
1 year
02 // Behavior vs Preference
Creating campaigns that drive behavior change dramatically differ from most marketing campaigns that target preference change.
03 // Behavior Change
Creating effective campaigns require tapping into the internal motivations that drive behavioral decisions.
04 // User Research Forward
We worked closely with Rescue’s 20+ member in-house research team to ensure that research findings were woven into each intervention.
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